![]() Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to their product, and to match them with one another. In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept-frowned upon, even. Over 10% of Bumble users put forward $9.99/month for perks such as extra time to decide whether a prospect deserves a message from them. In second place is female-friendly Bumble, which also only started to monetize in 2016. ![]() In the same month, Tinder rolled out their Tinder Gold feature, which, for $4.99 a month, allows users to view others who have "liked" them already before they have to like them back. As of September 2017, Tinder was the highest-grossing app on the app store among US consumers. Freemium - Upgraded Features: Though basic membership is free, users can pay for extra, enhanced features.Certain apps and the "swipe left or right" mechanism seems particularly suited for native advertising, ads that match the look and feel of the media format that they appear in. Freemium - Advertising: In-app advertising is a way for the app to generate shared revenue with advertisers from clicks, views or transactions. ![]() Without a barrier to entry, freemium dating apps often wait to build scale, loyalty, and active users until they introduce paid features. ![]()
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